Facebook for Business

In recent years, more and more small businesses have made their way onto Facebook, but if you haven’t created a Facebook page for your business yet, you might be thinking it’s not worth the time or trouble.  You might even be intimidated by the process of setting up a page, especially if you don’t know how Facebook works or what it can do for your business.  Lucky for you, Facebook has created a thorough but easy primer on how to get started.  Aptly called Facebook for Business, this page is designed to help newbies get started building their businesses by creating a page, engaging their target customers, and promoting themselves in a meaningful way.  But, you may be wondering, isn’t Facebook just for college kids?

“Facebook has come a long way since graduation,” says Lisa Montagne, a small business owner who sells adt home security in Maryland. “There are a lot of college kids, and even high school kids and younger, but now there are adults of all demographics using Facebook on a daily basis.  And businesses are finding a lot of connections to be made that way.”

So, how do business owners who don’t use Facebook stack up against those who do?  Check out the stats on the infographic below.  You might just be persuaded to create your business Facebook page after you have a look at what this powerful social network can do for your company.