Massive Size of Google

Google is immense.  Its impact on your marketing strategy is also huge, whether you think you are involved in “all that” or not.  The truth is, we’re living in an age where Google completely rules how and where your company’s web site ranks based on the use of keywords, site code optimization, and now social factors as well.  Search engine optimization helps websites rank higher in organic search results.  If your company is practicing good SEO techniques, then that is making your website more discoverable to the people who want your product or service.  So, how did one search company become the ultimate authority on rankings in online marketing, and just how big is Google actually becoming?  

There are several interesting comparisons to be drawn between Google’s size and that of various other worldwide known HUGE things, like nuclear reactors and the GDPs of countries around the world.  Google is massive.  Super massive.  And there’s no sign of this changing in the near future.  Your organic search results are going to be dominated by Google for a long time to come, so you might as well know what you’re dealing with in terms of size.  Here is the graphic: